Does your website communicate the correct message?

Your website is the best way to make a great first impression on your customers. When it comes to your online business, having the right content is as important as your products and services. So, how do you know if your website contains the right message?

 

Make your message strong and clear

When it comes to your online business, having the right content is as important as your products and services. So, how do you know if your website contains the right message? Take a good, long look at your website.

See if your features and benefits are clearly explained and why they are better than your competitors.

Think about what your website does or what you want it to do. What products or services do you offer? And, consider the fact that your website must be engaging with strong visuals and content.

Friendly navigation

Keep it simple! Organize the content on your website in a simple and structured way so that your visitors don’t get confused on where to go next as they navigate through your website pages. Develop a logical path that will allow your visitors to easily move throughout your website with ease and find the information that is most important to them.

Proven statistics show that, if your website isn’t mobile-friendly, you will lose important traffic. Your visitors will leave your website if it’s not “friendly” and you will, ultimately, lose business.

All of our websites automatically adjust to any device’s screen size and orientation. So, whether you’re viewing in portrait or landscape mode on a phone, tablet or other device, your website will switch to appropriate size right away. And, more importantly, you WON’T lose your visitors!

Lastly, make sure your website runs quickly and is hosted on a private, secure server. Customers don’t have patience to wait for a page to load. We can offer excellent, safe and fast web hosting to you in a variety of packages.

Relevant content

The main function of your website is to convey relevant content to your visitors and help them understand the problems that your products or services will solve for them. Your content must be displayed in a clear manner, making sure that it offers pertinent information to you customers’ needs. You’ll also need want to include critical keywords that are relevant to your industry so that your customers can find your business online. This is great practice for SEO (Search Engine Optimization).

Call to action

Make sure that there is a strong call-to-action message on your website.  Encourage your existing and potential customers to contact you easily.